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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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04978_Field_OMDK T77.txt
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1996-04-10
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14 lines
they were the new criticism which was going to
spread all over the United States and Canada. And
when he came to his first job in St. Louis, I think,
he realized his students did not understand what
he was talking about, and they had no interest at
all in Matthew Arnold. That’s what he told me. They
were not interested. They were interested in the
folklore of the industrial life-which became The
Mechanical Bride . I think he went for the rhetorical
end of the trivium. He realized that with philosophy
and logic there would be endless discussions
around the interpretations of things. Grammar
was important, it was the storehouse of the
notions and understandings, it was all the